Benchmark Stables requested a traditional style jumping horse silhouette that would impart the feeling of prestige and professionalism associated with their brand. Benchmark Stables is a state-of-the-art hunter/jumper training facility located near bustling Chicago, Illinois. Liz Atkins, owner and head trainer, specializes in training, instruction, and the sale of top quality show jumping prospects. Named by the USHJA as a top young professional Grand Prix rider in 2016, Liz prides herself on guiding both horses and riders to show ring success and particularly enjoys bringing along green show jumpers.
We paired a symmetrical jumping horse silhouette with a classic oval snaffle bit design encircling a bold letter “B” monogram and the barn name in traditional serif font. Gold foil adds a sophisticated flair to this elegant silhouette style logo, and applied to branded equine and equestrian apparel the classically beautiful finished product is sure to draw attention, even at prestigious Grand Prix events.