Logos with negative space are one of the hottest minimalistic design trends, and we couldn’t wait to try our hand at creating one for the equestrian lifestyle apparel company, Bold Equestrian. Our artists created one of these unique logos with negative space that integrates illustrations of each of the three phases of three day eventing competition into the bolded word “Bold.”
Incorporating the image of a cross country jumper landing a jump, a dressage horse at the half pass, and a show jumping horse soaring over a fence into the business name enabled us to pack a lot of detail into this custom logo without taking up a lot of space-ideal for use on apparel items. Creating these silhouette style images was a fun detour from the vector style designs we’re generally known for, and we look forward to designing more unique logos with negative space for brands in both the equine industry and beyond in the future!

