ThisHäst Logotyp (Swedish for horse logo) was designed for Camilla Nylander Hovslageri, an up and coming farrier business in Sundsvall, Sweden. Aside from providing horses in the ever growing Swedish equine industry with quality shoeing and hoof maintenance, Camilla enjoys testing her knowledge and skills through Hovslagartävlingar, or Swedish farrier competitions. With Thoroughbred racing and harness racing being the second most popular spectator sports in Sweden and equestrian activities being wildly popular among youth, Camilla’s client base will without a doubt continue to grow with the popularity of horse related events and activities in the country.
We created an avant garde style dressage horse moving toward the viewer in an elegant collected trot. Our artists rendered the business name in a bold sans serif that’s easy to read at a distance and puts an emphasis on Camilla’s name. Thicker lines in the vector style design optimize monogramming on larger items like jackets while maintaining ease of resizing for both small and large branded items without sacrificing the quality of this striking custom logo.