As the rising sun peeks over the horizon, it brings with it a day full of promise and signifies the dawn of meeting each new challenge with optimism.
This is the essence of hope and new beginnings I wanted to capture in the Dressage silhouette logo for Gratitude Dressage. Just as the sun nurtures the earth, Gratitude Dressage nurtures the bond between horse and human, crafting a dance of elegance and harmony.
This is the third brand I’ve created for Katie. Over the past decade of our journey together, she has gracefully ascended to the ranks of a highly respected FEI rider, continuously cultivating her skill while nurturing a profound sense of gratitude for her early beginnings.
I chose to depict a balanced half-pass to represent the dedication and artistry that dressage requires. The oval shape symbolizes a never-ending journey in the arena of improvement and learning, a core value of the business it represents.
With each line and curve, I hoped to infuse the spirit of peace and tranquility, akin to the olive branch that caresses the design. The branch is a nod to the serene environment that Gratitude Dressage offers to both horses and riders.
In all of my work, I aim to craft a visual story without uttering a word. For those who feel their story is waiting to be told, I would love to embark on a creative journey to distill your brand’s essence into a form that’s felt, not just seen. Your vision, your values, your voice – together we will craft a timeless identity for your brand.