Gallop is an equine-assisted therapy center located in Kfar HaNagid, Israel. This logo has a bit of a crazy story behind it, and oddly enough, it’s not the only time this has happened. Avivit contacted us through every possible means (phone, emails, Facebook, WhatsApp) at 2:00 a.m. our time beyond excited to have found us. She is one of many EQ customers who have struggled for months to find someone to accurately design a horse logo. After talking with her and learning she offered Eegala in Israel to help soldiers with PTSD, we discussed drawing a horse with a hand in logo to show connection without specifying the breed of horse or gender of the human.
Once the draft was finished, she immediately called us in tears telling us the image was almost identical to one she had not thought about in many years. She later sent the image of a beautiful baroque type palomino mare with a long white mane and her hand placed on the horse’s face in almost an identical position. It looked like we had drawn inspiration for this logo from a photo that we only saw for the first time after it was finished. Spooky!
“I did not know what direction I wanted for my logo and I paid a lot of money to a few branding companies here in Israel to try to find the right logo for my dream come true, when all the logos they sent me were no way near to be the right ones…
I’m Avivit, and my journey with my logo starts 12 years ago, when I realized that my only dream and wish is to give people the chance to heal the same way I did… just by being with horses, in their presence and by feeling them in eye level from the ground only, and not from their back.
I founded “Gallop center” 3 years ago, with a temporary logo My sister helped me to create..
18 months ago I decided it’s time to make a whole new branding to “Gallop Center” as a part of an exposure journey to the Israeli people that do not know that kind of therapy at all..
I did not know what direction I want for my logo and I paid a lot of money to a few branding companies here in Israel to try to find the right logo for my dream come true, when all the logos they sent me were no way near to be the right ones.
I was so frustrated so I tried to search for an example for a logo that “talks” to me on google. Thats where I found Jackie and David. The minute I saw their logos I had to contact them and beg them to make me a logo even that i need it with a line in Hebrew.
I started mailing and sending them messages from every link I could praying them to contact me. A few minutes later Jackie answered me and we got a good laugh about my excitement and enthusiasm. The moment she told me YES I just “signed in”.. we talked on the phone, I explained here my wish for my logo to bring the equine-human therapeutic connection and waited for the fairy to do her magic. I did not care about paying 3 deferent branding companies already. I just wanted my logo to arise and touch my heart.
The moment I first saw my logo i started crying from joy. My logo became a part of my dream come true, as it represents a part of my soul. Thank you my far fairy, for sending me your magic and embodying my life journey.