Operating a ranch nestled in the Rocky Mountains of Alberta, Canada, the family-owned business, Gone Dun Quarter Horses, is an equine business specializing in breeding and raising homozygous grulla Quarter Horses. They asked us to design a grulla horse logo to represent the power and conformation of their foundation bloodlines with a masculine feel.
Our team of equine artists drew inspiration for this art from the amazing photography of their horses and when seeing an image of a mare shot from behind, we knew that HAD to be the inspiration behind their “Living Logo” design. The unique angle allowed us to focus on the dorsal stripe, frosted mane and tail and barring on the legs. We used a series of taupe colors to create the effect of a grulla horse and paired it with ultra modern art deco typography to make them stand out as a modern breeder of foundation Quarter Horses.