The Great Lakes Equestrian Festival, presented by CaptiveOne Advisors, is the place to see and be seen for hunter/jumper riders in Michigan. Held at the beautiful Flintfields Horse Park in Traverse City, GLEF boasts over a month of competition for those competing in the equitation and hunter rings all the way up to Grand Prix show jumping classes with sizable cash prizes.
Our artists were honored to design the custom logo for the creators of the prestigious equestrian event. The beautiful Great Lakes of Michigan offered inspiration for this unique logo that features the silhouette of a jumping horse over abstract waves. Lines trailing from the body of the horse enhance the aquatic aesthetic of the design and impart a feeling of movement to the logo art. A geometric square background lends an icon style feel to the design, and a blue gradient further emphasizes the concept of lapping water. We utilized two different modern fonts to add a further custom touch to the Traverse City Horse Shows’ branding.