A counseling logo needs to evoke a feeling of peace and freedom. Dena had perused consulting logo samples prior to her brainstorming session, and had some ideas of her own to bring to the design table. We created a line art illustration of a horse whose feather adorned mane is blowing in the wind to bring an untamed feeling to Dena’s custom logo design. The business name is hand lettered below the spirited horse sketch in a western style serif font.
We also incorporated a cross into the ampersand as a subtle tribute to Dena’s faith. Copper foil added a final touch of elegance to this stunning logo with a distinctly inviting aesthetic. The vector style design can be easily adapted to items large and small, from business cards to signage-making visual branding a breeze.