Not only have we personally owned several Friesians throughout the years, in 2022 I was tasked with rebranding FHANA, the Friesian Horse Association of North America. Within minutes of presenting my first concept to the Board, a large group of people who rarely agree on anything voted it through… UNANIMOUSLY. I succeeded at doing what more than a dozen amazing artists attempted before me, which ended FHANA’s 4-year struggle to rebrand.
The following weeks, David filmed the “What is Art?” video to unveil the new face of FHANA to the entire membership at their annual convention in Connecticut. FHANA set up a portable movie theater sized screen in the banquet hall for our presentation and I opened the awards ceremony by unveiling the brand. This remains one of the most surreal moments of our careers.
David and I would like to dedicate the Friesian section of my portfolio to M.K. Valenchi of Regal Legacy Friesians, whose logo you will see below. She has been one of our biggest fans and greatest supporters from the beginning. Without her support and willingness to subject her amazing horses to our crazy ideas, the “What is Art?” video wouldn’t have been possible.
Emphasize the sleek lines and powerful stance of Friesian horses with our contour line graphic art, perfect for minimalist and impactful design projects like FHANA.
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Elegant Friesian Horse logo design by EQ Graphics showcases the high trot of a Friesian Stallion for Regal Legacy Farms for excellence in equestrian branding.
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