Recently arriving to the states from Chile, MG Horses, now located in Rio Verde, Arizona, is home to elite reining horse trainer Marcelo Guzman and his wife, Ampero who specializes in the importation of H/J prospects from Europe. Marcelo, a fourth generation horseman, holds a training certification from the legendary Al Dunning, and has competed in the World Equestrian Games multiple times on his Chilean Horses.
Our artists’ goal with this line art logo design was to focus on the spirit of versatile horsemanship that MG Horses fosters in their brand. We created a custom shield that encompasses the likeness of a reining horse in a sliding stop and a neatly braided jumper taking flight. An understated serif font was used to accent the original design with an MG monogram and the facility’s website address. This custom logo tells viewers who the brand is, what they specialize in, and where to find out more about them at one quick glance.