We were so honored when this unique young cowgirl asked us to create a custom logo design for her brand. Maddy’s original logo is chock full of meaningful details. We deviated from our usual line art style and designed a galloping Mustang horse head silhouette.
Madison Shambaugh, better known as “Mustang Maddy,” is a Colorado clinician that teaches fellow equestrians the natural horsemanship methods she has developed over the years that led her to be a 3 time Extreme Mustang Makeover Freestyle Champion, as well as the 2017 Mustang Magic Champion. Maddy’s methods hinge on positive reinforcement, such as clicker training, rather than the traditional pressure and release techniques. Connecting with horses in this way has allowed Maddy to train horses that were deemed “untrainable,” and she has traveled the United States helping horse lovers connect with their equine partners in the same way she does with her team of liberty Mustangs.
The inspiration behind the silhouette was the shape of Maddy’s first Mustang, and the five stars on the horse’s neck are shown on the same side that mustangs receive their freeze brands. We also placed a feather on the letter H in custom script font of Maddy’s name for personal sentimental reasons. A teal color palette adds to the Western aesthetic of this unique logo design, which is a colorful addition to her business cards, blog and social media pages, and website.
“I can’t thank EQ Graphics enough for the incredible logo they have recently created for me. Their unique and original creations brought my ideas to life in a way that I never thought possible!
They generously allowed me to be a part of the editing process, dedicated to making the finished product perfect in every way possible. Their customer support and care is unmatched, as is their expertise. I look forward to continue my work with them for a variety of other marketing materials.“