Rhys Anderson-Smith is a registered farrier based in Essex, U.K, who specializes in shoeing all breeds of performance and sport horses. He wanted a masculine blacksmith logo concept that could be used on his business cards, apparel and custom farrier truck. As a newly registered farrier, he fully understood the importance of building a brand that would give him a head start as a serious professional. He liked our lineart style and wanted the logo to be symmetrical and balanced, to portray what he looks for when shoeing horses.
Our artists drew two powerful dressage horses in an over accentuated extended trot to draw emphasis to their hooves. The hand-drawn horseshoe was integrated into the center of the logo with the farrier’s initials to allow added flexibility by using the horseshoe monogram as a stand alone element when embroidered on small areas such as caps and polo shirts. We also helped with the design ideas of his custom farrier graphics on his van and it definitely gave Rhys the ‘edge’ he needed to be seen as a seasoned professional from the moment he completed his education.