New Mexico’s Ruidoso Downs is the Churchill Downs of Quarter Horse racing. Home of the richest race in Quarter Horse racing, the All American Futurity (as well as the All American Derby), families have been gathering in the grandstands to take in a day at the race track since the 1940’s. Aside from admiring the blistering speed of Quarter Horse sprinters from all across the United States, visitors can see if Lady Luck is on their side in the Billy the Kid Casino or take in one of the race track’s annual events like the All American Cowboyfest or Golden Aspen Motorcycle Rally. There’s literally fun for everyone at Ruidoso Downs!
Ruidoso Downs Race Track had worked with a number of other graphic designers before they approached us to help design their new custom logo. We were able to step away from logo styles with the feel of generic racehorse clip art and create a masculine, powerful line art image of a Quarter Horse streaking down the quarter mile. Care was taken to render this original vector design with strict attention to both breed characteristics and industry standard tack, jockey position, and movement timing for a true to life representation of the equine athletes Ruidoso Downs Race Track showcases.
The business name was included in a classic serif font that’s bold and easy to read without overpowering the image of the galloping racehorse. We were honored to have a part in Ruidoso Downs’ rebranding, and love seeing their original hand drawn logo displayed on souvenirs, tote boards, signs, racing programs, and more!