The End of Racehorse Clip Art | #1 Custom Horse Racing Logos

Feb 13, 2024

New Mexico’s Ruidoso Downs is the Churchill Downs of Quarter Horse racing. Home of the richest race in Quarter Horse racing, the All American Futurity (as well as the All American Derby), families have been gathering in the grandstands to take in a day at the race track since the 1940’s. Aside from admiring the blistering speed of Quarter Horse sprinters from all across the United States, visitors can see if Lady Luck is on their side in the Billy the Kid Casino or take in one of the race track’s annual events like the All American Cowboyfest or Golden Aspen Motorcycle Rally. There’s literally fun for everyone at Ruidoso Downs!

Ruidoso Downs Race Track had worked with a number of other graphic designers before they approached us to help design their new custom logo. We were able to step away from logo styles with the feel of generic racehorse clip art and create a masculine, powerful line art image of a Quarter Horse streaking down the quarter mile. Care was taken to render this original vector design with strict attention to both breed characteristics and industry standard tack, jockey position, and movement timing for a true to life representation of the equine athletes Ruidoso Downs Race Track showcases.

The business name was included in a classic serif font that’s bold and easy to read without overpowering the image of the galloping racehorse. We were honored to have a part in Ruidoso Downs’ rebranding, and love seeing their original hand drawn logo displayed on souvenirs, tote boards, signs, racing programs, and more!

World Renowned Quarter Horse Track's Bold Racehorse Logo Design With Stunning Detail

Racehorse Clip Art Gets Realistic Spin With Line Art Quarter Horse Design for Ruidoso Downs Race Track

Ruidoso Downs Race Track is located in the pine dotted city of Ruidoso Downs, New Mexico. Horse racing and rodeo has been a part of the city’s history since the 1840’s, when residents of the area and local ranch hands would come together for friendly competition and entertainment. The world renowned Ruidoso Downs Race Track started in a farmer’s cornfield, where Quarter Horses and Thoroughbreds from across the United States began to gather to race. This racetrack is definiately worthy of a much grander logo than racehorse clip art.

The only track of its kind in the United States and Europe, Ruidoso Downs Race Track offers a separate straight track for Quarter Horses and a traditional oval for Thoroughbreds. Priding itself on its homey feel, visitors can enjoy watching the horse races every Friday through Sunday during racing season.

When the racing is over for the day, visitors can try their luck in the track’s Billy the Kid Casino. Events like the All American Cowboyfest, complete with live music and a rodeo, also call Ruidoso Downs Race Track home. However, the track is best known for the All American Futurity-the richest race in Quarter Horse racing.

Learn more about Ruidoso Downs and how we stayed away fromracehorse clip art here for their logo design: 

Powerful Racehorse Clip Art Logo Design for Home of All American Futurity

Horse racing enthusiasts flock to Ruidoso Downs Race Track every Labor Day weekend for the exciting All American Futurity. This event hosts some of the country’s finest two year old Quarter Horse racehorses for the chance to win a $3 million purse-the largest purse in Quarter Horse racing and the largest purse in a race for two year old horses worldwide.

The 440 yard race is partially funded by added money provided by Ruidoso Downs, with the remainder being contributed by the payments of owners of race hopefuls sometimes before the horse has ever raced. It’s the goal of every Quarter Horse jockey, owner, and trainer to become the All American Futurity champion. 

Ruidoso Downs Race Track also hosts the All American Derby, a race for three year old’s that is also part of the Quarter Horse Triple Crown. 

Generic Racehorse Clip Art Logo Options Prompts Ruidoso Downs Race Track to Contact EQ Graphics

The board at Ruidoso Downs Race Track had worked with a handful of large graphic design firms who simply usedracehorse clip art before they contacted us about creating a custom logo for the track’s rebranding efforts. The generic racehorse clip art style logos they were presented with didn’t do justice to the track’s reputation as a premier horse racing destination.

Our artists created a vector style design of a Quarter Horse thundering down the track, complete with padded noseband, blinders, and a neatly perched jockey. Care was taken to render the horse in a way that the American Quarter Horse breed characteristics were instantly recognizable, and the image was up to par with industry standards without looking likeracehorse clip art. We used a bold but uncomplicated serif font to promote ease of reading for the business name, but to maintain focus on the line art racehorse design.

Although we created the design in silver foil, it can be displayed in a variety of colors-and the vector style design was created with ease of resizing in mind. These design styles are ideal for non-racehorse clip art logos that will be used on items of a variety of sizes. The Ruidoso Downs Race Track logo we created looks as good on a billboard or tote board as it does printed on postcards and betting slips.

No company is too big or small to have a fresh, unique custom logo all of their own. We pride ourselves on creating hand drawn designs that equestrians love-and our inspiration and ideas always come from our clients’ goals and passions. To get started on a custom logo of your own, visit us at to schedule your complimentary design session.  

Horse Racing Track Logo Design Inspiration Courtesy Of Ruidoso Downs' Original Logo