The Savage Farrier Services line art logo captures a dressage horse silhouette at a unique angle from behind in a half-pass. Matt Savage works with an elite group of dressage horses and hunter/jumper barns. He requested an elegant, yet powerful sporthorse to represent his high quality workmanship and portray his attention to detail to his discerning client base. This viral logo is known worldwide throughout the horse industry and often occupies the number one spot of our most popular ‘Trending Logos’ (found at the top of each page).
During a brainstorming session, we always ask our clients if they plan to embroider their logos. In the horse industry, embroidery is a ‘must’ for almost every business we work with. However, when we asked Matt Savage about embroidery, he gave a resounding “NO, I hate embroidery!” Therefore we were able to bring a lot more detail and fine line art into the Savage Farrier logo.
Line thickness is very important for high quality embroidery, and although this logo is one of our most famous designs, the fine detail in the face and eye would be lost in embroidery. This is why many of our other designs have a less detailed aesthetic. If you are drawn to a logo with fine lines or a lot of detail, there are a wide variety of other decorating options for apparel. These are all topics our artists will cover during your brainstorming session.