Achieving minimalism in an equestrian logo design can be tricky, but many of our clients use minimalism to describe the line artwork we create in the equine world. If a minimalism logo design is executed improperly, it can look simple or ‘cartoonish.’ Therefore, we create horses with as few lines as possible and rely solely on flow of the lines and their varying thicknesses to create a realistic horse, paying special attention to accurate conformation and proportions to ensure your logo is original, unique, and memorable. Oftentimes this means, removing the eyes or nostrils to keep the minimalist design with a slight abstract design and allow your mind you draw in the details and envision what you see.

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What is Minimalism Logo Design?

When a minimalistic approach is incorporated into your logo design, it helps solidify the place of your horse business as a contemporary brand and spares your current and potential customers from the designs used by less sophisticated competitors.

Minimalism logo design is known to be a design approach in which the existing elements are utilized, thus capitalizing on space and maximizing simplicity. Many creative mediums have been using this particular technique, which includes art, music, literature, and all kinds of logo designs.

A minimalistic logo design may seem quite effortless, and many people get fooled by considering it to be simple to create. Though this approach appears very easy on the surface, minimalistic logos are often the most difficult to properly design. Its strategic use can actually produce a serious impact when creating your brand identity.

Bringing minimalism into logo design

There were times when logos used to be a popular font encased in a simple geometric shape or business name. With the rise in consumers, companies started to put more brain power and ideas into branding and the importance of being recognized by the customer. Many companies began to modernize their logos to keep up with the times, and they began to give them a minimalist makeover.

Simplicity and space are known to be the keywords for minimalism, but keep in mind that taking advantage of these elements cannot be the only thing that is done to incorporate this style into the logo design. A grand entry into minimalism can also be an acceptable way to relate your logo elements.

It would help if you always were considering playing with the existing elements in the logo or the company name to find a unique and straightforward way of communicating your brand’s essence to the customers. One should never be afraid of utilizing symbolism and colors because when something symbolic is used in the brand, it can contribute to brand recognition.

With minimalistic logo design, typography can be used to your advantage. Though it may just be in letters, it is our goal to bend and shape the letters to make a beautiful typeset that can be right for your brand. Another good way to stay simple but different from others is by using the initials or full company name in the logo.

Minimalistic logo designs by EQ Graphics

A minimalistic logo may look simple, but the approach to such a logo design requires strategic trial and error before hitting upon the right logo. EQ Graphics takes you through the journeys of how other equine companies and horse business owners used our services to make their minimalist logo dreams come true. In order to use the right colors, typography, and negative space, EQ Graphics can help you achieve the intended design.

Why Choose EQ Graphics for your Minimalism Logo Design?

The official equine artists EQ Graphics specialize in designing unique and original custom vector logos for horse businesses around the world. Our entire company is dedicated to creating authentic luxury horse logos and branding for all types of equestrian entrepreneurs, while providing our customers with insightful marketing ideas and inspiration for growing your horse business. Whether your equine business is located in the United States or abroad, EQ’s hand-drawn line art and design styles are sought after internationally. Every detail from the fonts an artist chooses, to the colors of the final design are meticulously crafted to bring you the best possible brand identity.