Integrative Veterinary Medical Solutions/IVMS Equine   | Custom Horse Logos by Eq Graphics

Integrative Veterinary Medical Solutions/IVMS Equine

Custom Logo Design By Eq Graphics | Integrative Veterinary Medical Solutions Logo

I ADORE my logo! Now, let me tell you why…

Most graphic designers and logo companies I looked at did not understand horse anatomy or horses in general for that matter. I kept finding massive faults with so many as the logos had a tendency towards the generic or the shape of the horse was out of proportion. As an equine veterinarian with advanced surgical training anatomy in my profession is very important. As an equestrian and avid horse lover what the horse looks like on the logo is very important. I wanted someone who understood horses. How they make you feel, how they move, how their personality comes through in their expressions, and someone that could appreciate all disciplines. I wanted to be impressed with the example logos. I found the jackpot with EQ Graphics when I looked through their website and I could see how every logo was unique for the purpose intended and I could not find fault with any of them. Finally, I found a graphic designer who was also a horse person in Jackie! Talking to Jackie was like talking to an old friend you are catching up with. I spoke to Jackie about my background as an equine veterinarian, about the vision I had for my new practice, and future goals. When it came time to talk about the logo itself, I had no definitive design concept. I wanted a veterinary logo that reflected modern elegance and sophistication but would also give you a sense of calm and professionalism. I wanted clean lines and no clutter. I wanted a logo that would make you feel confident in dialing the phone number to the veterinary practice, would hopefully grow with the practice, and is instantly recognizable. I also wanted the horse on the logo to not exclude any type of performance discipline. I did not want a logo that would pull one sided as either eastern or western medicine as I use both in practice. After our conversation I truly had no idea what design Jackie would come up with but I think the result is exquisite! I feel like the logo reflects my vision perfectly. I also feel like I am looking at my heart horse when I see it! I could not have asked for a better outcome and truly good people to work with. I am grateful to have found EQ Graphics and I can also confirm that Jackie does get it on the first try!!!

Jennifer Godman

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