Australian native, Loretta, created her Wild Pony clothing line for those with a “free spirit and wild heart.” A campdrafting, reining, and brumby enthusiast, her vision for the brand’s custom brumby logo was one of a wild horse with a blowing mane, a splash of color, and a hint of Native American style. Loretta needed the custom logo to be more masculine than feminine since it would be placed on unisex items, and although she loved our signature line art style the lines would need to be thick enough to stand up on small embroidered items.
Our artists created a tasteful brumby logo that checked all of Loretta’s boxes for the ideas she had for her Wild Pony brand, while appealing to consumers of both sexes. The striking vector style design features a proud, determined brumby whose mane and forelock are swirling in the breeze. A feathered war bridle and war paint across the regal horse’s nose create the subtle Native American inspired aesthetic she desired, and a lilting script font adds to the free spirited feeling of the unique design. This gorgeous, original brumby logo will look great on embroidered apparel while still maintaining the quality of the image when it’s resized for larger items like banners.