This is the first of three logos our artists created for a series of equine businesses under the Willow Brook umbrella. The Willow Brook Ranch logo is representative of their reining and cowhorse division, the Willow Brook Farm logo was designed to showcase their sporthorse breeding program, and the WB Equine Therapy logo features a non-breed specific horse and a dog used to promote their equine rehabilitation center. All three logos were designed in a way where each looks beautiful on its own, or can be used together in a single advertisement and maintain their cohesive brand identity across all three businesses.
As a breeder of high caliber Quarter Horses, the Willow Brook Ranch brand embodies the performance aspect of reining and cow horses. So it was a natural choice to illustrate what could be a reiner in spin or a cow horse mid turn to symbolize the strength, agility, and power bred into each of their athletes.
“I could not have imagined having anyone else to have designed our logo for us. They have not only become professional acquaintances, but life long friends and I can’t wait for our next project together…
After searching high and low for someone to design our logo I stumbled across EQ Graphics on accident. We were looking for someone that could think outside of the box and not just create a cookie cutter logo. While I had something completely different in mind, 10 minutes into my conversation with Jackie she had a completely different outlook on what could work.
I am so glad that I just left everything in her artistic hands. WOW!!! was all I kept saying when she revealed our logo to us. She nailed it on the head. Jackie and David have been amazing to work with from the start.